Mercedes-Benz Canada reported today that a record-breaking total of 3,554 Mercedes-Benz and smart units were delivered to customers in May. This represents the best ever sales results for the group, a gain of 14.3% for the month, and propels year-to-date growth to 5.4% with a total of 13,474 units delivered so far in 2011.
With 3,052 Mercedes-Benz passenger cars and luxury light trucks retailed in May, the Mercedes-Benz brand surpassed the 3,000 monthly sales threshold for the first time in the company’s history. This represents the best month ever for the Mercedes-Benz brand, and an increase of 11.0% for the month. Overall, Mercedes-Benz passenger cars sales in May were ahead by 11.2%, and luxury light trucks posted a 10.6% month-over-month gain.
Strong B-Class, C-Class, E-Class, GLK, and R-Class model sales contributed to May’s success. The GLK continued to perform exceedingly well in the luxury compact sport utility segment with a total of 617 units delivered. In addition, B-Class and R-Class sales were ahead by an impressive 37.7% and 77.4% respectively for the month.
The diesel take rate for luxury light trucks was 76.8% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 76.2% of overall passenger car and light truck sales (excluding smart and Sprinter).
smart reported a total of 268 units sold in May, which represents a 9.8% increase from May 2010.
Mercedes-Benz Sprinter sales continued to show positive momentum in May with a total of 234 units retailed. Overall, this equates to a gain of 103.5% or 119 units this month, and propels year-to-date growth to an impressive 159.3% or 583 units with 949 vehicles delivered so far this year.
Mercedes-Benz Pre-Owned sales also reported their best ever month on record with 1,262 vehicles retailed in May. This represents an increase of 235 units or 22.9% this month, and drives year-to-date sales growth to 22.1% with a total of 4,784 units sold so far in 2011.
"Mercedes-Benz Canada's continued unprecedented growth is directly proportional to the hard work and dedication of every employee in our corporate and private retail network. Having visited many dealerships across the country throughout the past few weeks, I can personally attest to their commitment and recognize that these record-breaking sales results could not be achieved without their respective contributions," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "Our exciting product line-up is the other key factor and catalyst to our overall success. With every new product we've introduced, we continue to set new benchmarks and drive innovation to previously unimaginable levels. This powerful combination ensures that the three pointed star is always synonymous with the absolute pinnacle within the premium segment.”
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people in 19 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 40 authorized dealerships, Mercedes-Benz Canada sold 31,651 vehicles in 2010, the best year ever reported for Mercedes-Benz Canada Inc.
