Mercedes-Benz Canada announced today that the company’s innovative approach to national marketing and advertising has earned a myriad of accolades, including the number one spot on Strategy Magazine’s Creative Report Card.
The purpose of the Creative Report Card is to provide a fair and accurate analysis of Canada’s strongest creative advertising work over the course of one year. By tracking and tallying each gold, silver and bronze award bestowed upon a company and its agencies throughout the previous year, the Creative Report Card helps the marketing community recognize the best in the business.
Identified as the top advertiser in 2010, Mercedes-Benz Canada secured the highest score among Canadian companies from the numerous awards it received from a wide variety of publications and professional organizations. These various accolades recognized innovative and stand-out campaigns including, but not limited to: the 4MATIC “GPS – Lost” radio spots, the B-Class Microsite, the smart “Stop/Alcina/One Way” print campaign, and the smart Bike Lock and Shoe Horn stunts.
“We are very proud of our unique approach to marketing for the Mercedes-Benz, smart, AMG, and Maybach brands, and also extremely grateful that our efforts have been so well-received by the public and recognized by the advertising community,” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. “Our brand promise of providing our customers the absolute best of the automotive industry is not limited to our unmatched range of vehicles. Our marketing activities and campaigns provide a conduit for us to reach out to existing customers and appeal to new ones, and it is imperative that each and every communication captures the essence of our brands to effectively represent them.”
Breitschwerdt continued: “Our marketing team works very closely with our agencies to provide extremely detailed briefs, but also empowers them to think creatively and present additional imaginative, avant-garde concepts for consideration. This successful balance has resulted in a number of cutting-edge campaigns, and a resolve to continue to introduce award-winning creative that resonates with consumers and cleverly and effectively conveys the countless attributes that differentiate our fascinating products from every other brand in the automotive industry.”
