17th January, 2011
Hankook new DTM series partner
DTM
Wiesbaden. Effective immediately, Hankook Tire is the exclusive tyre supplier to the international touring-car series DTM. The contract recently signed between the tyre manufacturer and DTM umbrella organisation ITR is initially slated to run for three years. It takes account of both the current set of rules and regulations, valid until the end of 2011, and the future version, which is to apply starting in 2012, and covers the supply of equipment not only to the current teams, Audi and Mercedes-Benz, but also to other vehicle manufacturers as well (BMW from 2012 onward).
This exclusive partnership with the most popular international touring-car series heralds a new era in the motor sport activities of Hankook Tire, currently the seventh largest tyre manufacturer worldwide. In recent years, the company had focused its track racing motor sport activities on long-distance events, to resounding success in spectacular races including the 24-hours classics in Le Mans and on the Nürburgring. From now on the DTM will form the core of the international Hankook motor sport activities in the years to come.
Jin-Wook Choi, Executive Vice-President and European head of Hankook Tire: “The DTM is one of the most professional racing series around. Together with Audi and Mercedes-Benz, two of the world’s most successful premium car manufacturers, the DTM represents top-level international motor sport. That’s why we are very pleased at the trust and confidence that event organisers, vehicle manufacturers, and teams have placed in us and our brand, and we are proud to have been selected as the exclusive tyre partner for the years to come. Now we will focus all our efforts on bringing our motto ’Driving Emotion’ home to global fans of the DTM as well, and on demonstrating the superior quality of our products.”
Hans Werner Aufrecht, 1st Chairman of the Board, ITR e.V. (DTM commercial rights holder and promoter): “We are very happy with the long-term partnership with premium tyre manufacturer Hankook. During the negotiations prior to signing this contract, it already became apparent how motivated those in charge at Hankook are while dealing with the DTM project. The performance of the race tyres also convinced everyone involved right away. Personally, I am happy that we have found another international corporate group that is willing and able to keep our high pace and our quality standards as an exclusive supplier in the years to come. Hankook has everything it takes for that.”
Dr. Wolfgang Ullrich, Head of Audi Motorsport: “We are looking forward to a good co-operation with the DTM’s new tyre partner. In testing, we got to know a very competent partner and we hope that the experience we have acquired together will be the basis for a long and successful co-operation with Hankook.”
Norbert Haug, Vice President Mercedes-Benz Motorsport: “Hankook is an ideal partner for the teams and manufacturers of DTM. The great enthusiasm and commitment of our new tyre partner and their representatives is obvious. The technical competence of Hankook for the demanding task to provide all DTM competitors with standardized tyres was already proved at the first tests. That this new partnership is highly interesting for the ITR and therefore for all DTM teams from a commercial point of view, rounds off this co-operation in an ideal way.”
Mattias Ekström, DTM driver (Audi): “I am really looking forward to the upcoming season with the new Hankook tyres already. In testing, we had a good feeling right away and we were able to get a lot of positive experience. I am curious to find out how the tyres will behave on the various tracks with all the different surfaces, because that is where it really counts!”
Jamie Green DTM driver (Mercedes-Benz): “My first impressions of the new DTM tyres are all positive. Hankook has identified the requirements for a DTM tyre properly and managed to provide us with a tyre with high grip level and good load capacity right away. The first tests with the new tyres were great and I am looking forward to work with the new DTM tyre partner and to have exciting races in the coming season.”
