As the Canadian market prepares for the arrival of the highly anticipated second generation all new 2008 smart fortwo in showrooms this November, the smart Division of Mercedes-Benz Canada is set to kick off its smart Test Drive Tour beginning October 5th, 2007.
Mercedes-Benz Canada President and CEO, Marcus Breitschwerdt says, ?The first generation smart fortwo has been an outstanding success in Canada; we have sold in excess of 10,000 fortwos since the launch of the brand three years ago. Despite this remarkable accomplishment, we know there are still consumers out there who are unaware of the brand or may not know much about the smart fortwo. This Test Drive Tour road show will enable us to once again showcase the smart brand and the all new smart fortwo?s impressive technology, its innovative leadership, its exciting performance and its proven safety track record. ?
Traveling to 7 major cities across Canada, the tour will start in the East with Montreal and Ottawa as the first two stops. It will then move on to Toronto and, then head to Vancouver via Edmonton and Calgary to conclude in Victoria on November 6th, 2007.
A 7-person team from the AMCI agency will be conducting the cross-Canada tour on behalf of smart Canada.
smart Division Manager, Richard Trevisan adds, ?The purpose of this test drive program is to put consumers behind the wheel of the car so they can experience first hand the fortwo?s driving characteristics, its comfortable interior and its serious commitment to safety and ecology. We are hosting these test drives in easily accessible central locations where the smart Canada team is eagerly looking forward to answering all types of questions from Canadian consumers that will test drive the fortwo.?
The next generation 2008 smart fortwo offers additional comfort and agility and sets new standards in safety and ecology thanks to a host of advances that complement a dynamic and more aggressive look. The tridion safety cell, esp?, brake assist, active safety systems, advanced seats with integral seat belts, full-size driver and passenger airbags, side airbags and head/thorax side airbags are some of the key safety features offered on the second generation models.
The smart will continue to be manufactured in Hambach, France - an energy-saving, eco-friendly production environment.
The traveling smart tour will move across the country in an 18m truck/trailer that houses interactive smart displays, five smart fortwos (four for test drive purposes and one for static display), a cut-away tridion safety cell, event signage, staging and registration tents.
In keeping with the ecological mindset promoted and supported by smart Canada, the company will offset the emissions created from the production of the tour. smart Canada is committed to ensuring that all their Road Show activities will have a net-neutral carbon impact on the environment and it will support renewable energy, energy efficiency and reforestation projects that reduce and offset carbon dioxide emissions.
