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MANUFAKTUR– the label for individualisation

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Mercedes-Benz has always made it possible for customers to give their vehicles a personalised touch. From many different shades of paint to a host of cutting-edge options to choose from, it’s easy to tailor a Mercedes to a specific taste or liking. But a little over a year-and-a-half ago Mercedes-Benz took this a step further and rolled out its “MANUFAKTUR” programme, allowing customers to attain an even higher level of individual craftsmanship when ordering their vehicles.

As the programme has been highly popular with customers, it will be continuously expanded. Over the next few years, the goal of the MANUFAKTUR customisation programme is to become the ultimate enabler of customer self-expression at Mercedes-Benz, available on all top-end luxury models. Customers will gain access to features such as hues of leather new to Mercedes-Benz, along with custom seat graphics and leather embossing. They will also get access to new styles of interior trim – for example, trim pieces painted in special, eye-catching colours and bespoke finishes. With MANUFAKTUR, customers already receive a car of special value – built according to their personal ideas and wishes from a wide selection of options.

All this has been made possible by a combination of several factors. First, close exchange with customers was crucial in order to best understand – and meet – almost any need or desire when it came to their vehicles. Much investment also went into in the training of employees selected to work on this programme. The results can be seen in unmatched levels of quality, individualisation and exclusivity.

“When it comes to choosing a car, our customers expect a desirable vehicle with the latest automotive technology and highest quality craftsmanship, produced in a responsible and sustainable way. This is what the MANUFAKTUR at our German production site in Sindelfingen delivers. The dedicated team of hand-picked specialists are trained to tailor vehicles to the personal tastes of our clients, using the finest materials and craftsmanship at Mercedes-Benz.”
Jörg Burzer, Member of the Board of Management of Mercedes-Benz Group AG, Production & Supply Chain Management
Individuality hand-crafted by highly trained experts

MANUFAKTUR comprises a range of custom, personalised elements not normally found in the order books – options such as magno paint finishes and interior touches like custom upholstery combined with wood or piano-lacquer dashboard and door trim parts, for example. It is currently available on such exclusive vehicles as the GT 4-Door Coupé and SL from Mercedes-AMG, the Mercedes-Benz EQS Saloon, the S-Class – including its Maybach and AMG counterparts – and, of course, the G-Class. With MANUFAKTUR, stunning compositions of colour, texture, materials and surface finishes are made possible. Ensuring a flawless application of these materials and finishes are a team of dedicated hand-finishing specialists who have been specially trained in a three-year programme or longer. This commitment to the craft is expressed in a level of workmanship which is second to none.
A wide array of different options

Numerous solid colours as well as metallic and magno paints are available for the MANUFAKTUR exterior. For example, customers can choose from around 30 MANUFAKTUR paints for the G-Class and up to 13 MANUFAKTUR paints for the S-Class. For the Mercedes-Maybach S-Class, numerous two-tone paint finishes are also available.

The MANUFAKTUR interior package available for all S-Class models includes the front and rear seats finished in MANUFAKTUR exclusive nappa leather, and they feature intricate diamond quilting. Nappa leather in MANUFAKTUR colours is also used for the armrests and centre panels in the doors, the centre console including armrests, and the lower section of the instrument panel. This level of MANUFAKTUR gives customers all the benefits of personalisation without any additional production time.

In addition to the MANUFAKTUR offer, specific, individual customer requirements can be met through even more bespoke individualisation. For this application, the customer consultants at the Mercedes-Benz Center of Excellence in Sindelfingen or at the Maybach Atelier in Shanghai are available for consultation.
Vision of MANUFAKTUR – the future of desire through ultimate individualisation

The Vision of MANUFAKTUR show car gives a tantalising glimpse of the hyper-exclusive possibilities unleashed by the company’s individualisation programme. Exquisitely showcased on a Mercedes-Maybach S‑Class, the exterior and interior customisation provides a taste of what might be. The subtle sparkle of the exterior delivers the overture to a sumptuously distinctive interior, complete with never-before-seen detailing.
Sparkling clear coat brings added finesse and mystique to the exterior

Containing actual glass flakes, the sparkling clear coat over the colour base coat augments the powerful presence of the Mercedes-Maybach S-Class with a subtle hint of stardust. The resulting elegant shimmer varies slightly with the time of day and intensity of ambient light. The same effect applied to the mighty 20‑inch wheels, with their forged five-hole design, completes the overall look. The expressive paintwork contrasts with the gleaming chrome exterior trim and distinctive Mercedes-Maybach grille as well as the Mercedes-Maybach emblem on the C-pillar.
Stylish colour and trim elements explore new expression of hand-crafted excellence

Resplendent in the new corn yellow colourway, the executive seats in the Vision of MANUFAKTUR are upholstered in the finest sustainably processed nappa leather and feature a new kaleidoscope pattern. The bold geometric curves make a progressive statement of comfort. The seats boast highly crafted seams which frame the extraordinary seat graphics and centre console. The fully adjustable rear seats nestle their occupants in a wraparound cocoon clad in black or white nappa leather, while the trim section flowing behind the shoulders and downward between the seats is finished in the same deep sparkling clear coat as the exterior. The corn yellow nappa leather upholstery also features on the door panels, centre tunnel and armrests. This use of new, daring colours and patterns creates an innovative visual experience for Mercedes‑Maybach vehicles, with the goal of opening up the brand to new target groups.

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