A Portrait of Mercedes-Benz Accessories GmbH: A personal note of the utmost quality
Stuttgart, Mar 06, 2007
Since May 2000, Mercedes-Benz Accessories GmbH, a wholly-owned subsidiary of DaimlerChrysler AG, has been responsible for the development and marketing of Original Mercedes-Benz accessories and the Mercedes-Benz Collection for the Mercedes-Benz passenger car model series as well as Maybach, SLR McLaren and, most recently, also smart. A workforce of 130 manages a portfolio that includes about 10,000 different products from roof carrier systems to sunglasses. The range of products is selected on the basis of the strictest criteria and complies with the most exacting quality, safety and design requirements. One crucial criterion is the closeness to the vehicle model in question as this provides the link with the customer?s world and lifestyle.
?It?s either the best or nothing at all?: This motto coined by Gottlieb Daimler in 1882 is the leitmotif that guides the Mercedes-Benz Accessories GmbH in the selection, development and marketing of its products. The original accessories enable customers to adapt their vehicles to their most personal requirements even after the purchase. The ?Collection? offers discerning Mercedes-Benz-customers an ambience that reflects their quality of life and allows them to experience the exclusive lifestyle of the brand with the three-pointed star beyond the realm of vehicles.
As regards their design, quality and safety, all products meet the same exacting requirements as Mercedes-Benz vehicles, for the premium manufacturer subjects them to equally strict regulations and tests.
Proprietary engineering department for technical accessories
The proprietary engineering department of the Mercedes-Benz Accessories GmbH with its workforce of 15 is located at the Sindelfingen plant, ensuring that technical accessories enjoy the closest possible vicinity to vehicle engineering. This is crucial especially for safety-relevant components such as, for instance, light-alloy wheels, electronic components or carrier systems. The elaborate test and inspection procedures set the Mercedes-Benz range of products quite apart from many products offered on the free market.
The Mercedes-Benz product portfolio for accessories is subdivided into the segments of styling, comfort, protection and vehicle enhancement, safety, telematics (navigation, communication and entertainment), carrier systems and light-alloy wheels.
Cooperation with renowned manufacturers
Both the styling and the material and craftsmanship requirements for Mercedes-Benz Collection products with their lifestyle, kids, model series collections, motor sports, model cars, golf and bicycles segments are defined in cooperation with renowned manufacturers and product partners. Products from the licensed collections designed with partners such as, for instance, ?TAG Heuer? or ?M?hle-Glash?tte? are especially exclusive.
Global availability of Mercedes-Benz products
All Mercedes-Benz Accessories and Collection products are available from Mercedes-Benz sales partners around the globe. Outside of Germany, there are some additional select Mercedes-Benz hot spots for the Collection products in Europe, e.g. in Milan or Paris. The products of the licensed collections are exclusively distributed by select expert retailers.
