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Mercedes-Benz Canada reports record-breaking November sales

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Mercedes-Benz Canada reports record-breaking November sales results for its passenger car and pre-owned divisions
TORONTO, ON (December 2, 2014) – Mercedes-Benz Canada and its national dealer network reported today that a record-breaking total of 3,954 Mercedes-Benz passenger cars, vans and smart units were sold in November. This unprecedented performance represented an increase of 25.6% or 807 vehicles pushing overall year-to-date growth to 9.7% or 3,275 additional units, with 37,174 units sold so far in 2014.
Mercedes-Benz passenger cars and luxury light trucks recorded 3,282 units retailed which is ahead by 19.6% compared to November 2013. This helped propel total sales to 31,049 vehicles which represented an increase of 8.2% for the year. Passenger car sales amounted to 1,717 units in November which is attributed to a spike in CLA, CLS, S-Class as well as E-Class Cabriolet and Wagon model sales. The new generation C-Class sedan continued to make significant gains throughout November with 671 units sold.
On the luxury light truck side, Mercedes-Benz reported 1,565 units retailed which is ahead of the number of vehicles sold last year by 56%. This impressive result was fueled by strong demand across the entire SUV range with an exceptionally strong performance by the highly coveted GLA with 253 vehicles sold in November.
The diesel take rate for luxury light trucks was 63.5% for the month, while all-wheel drive 4MATIC™ units accounted for 90.4% of overall passenger car and light truck sales in November (excluding smart).
smart reported a total of 403 vehicles sold in November which amounted to an increase of 144.2% when compared to last year. With 2,345 units delivered this year, smart sales are up 13.1% or 272 units in 2014.
Mercedes-Benz Vans continued to sustain its sales momentum with a total of 269 units delivered throughout the month, which is ahead 13.5%. With a total of 3,780 units retailed in 2014, vans sales were up 20.8% on a year-to-date basis.
The Mercedes-Benz Pre-Owned division reported 1,035 units retailed in November, which represented a third consecutive record-breaking month with an increase of 13% or 119 units. So far in 2014, a total of 13,214 Pre-Owned units have been sold for a year-to-date increase of 7.1% or 873 units.
“We are honoured to have received further validation for our tremendously coveted product line-up with the C 300 4MATIC Sedan and the S 550 4MATIC Coupe receiving the 2015 Automobile Journalist Association of Canada Canadian Car of the Year “Best New” Awards in the Luxury Car (under $50k) and the Prestige (over $75k) categories respectively. We are equally pleased to report that the GL-Class has been named the 2015 Auto123.com Luxury Large Utility of the Year”, said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. “Mercedes-Benz is experiencing a strong momentum in Canada breaking last year’s total sales results before even reaching the end of the year. Growth is however not only generated by launching new vehicles, but also by developing services such as Pre-Paid Maintenance to help our customers maximize the service life of their vehicle components and systems for optimal performance.”
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada. Through a nationwide network of 12 Mercedes-Benz owned retail operations and 43 authorized dealerships, Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever reported for Mercedes-Benz Canada Inc.

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