6th April, 2011
DTM in the media - 2010 once again a major success
DTM
Wiesbaden - Thrilling battles, spectacular pit-stops and renowned top drivers such as Ralf Schumacher, Mattias Ekström, David Coulthard and Timo Scheider are just some of the reasons for the media’s big interest in DTM. The media data of the 2010 season demonstrate the positive development of the most popular international touring-car series.
German TV station ARD covered all the qualifying sessions and races of the 2010 season live. The race coverage attracted an average TV audience of 1.2 million viewers, representing an average market share of 11 percent. Meanwhile, Sport 1, DMAX, n-tv and the third programmes also covered DTM, last year. Altogether, the DTM coverage on German TV added up to a total of 89:56 hours.
The international orientation of the most popular international touring-car series also is reflected by the international TV-coverage figures: compared to 2009, the figures could be increased in nearly every category. In 621 TV programmes (2009: 580), DTM was covered live or relive for a total of 888:07 hours (2009: 580). In 213 countries and regions (2009: 175), the TV viewers were provided DTM TV coverage. The biggest increase was achieved when it comes to the international highlight shows: in 2010, the round-up of the DTM race weekends was broadcasted 12,464 times (2009: 4,311), representing a broadcasting duration of 2107:14 hours (2009: 891:36hrs).
Just as it was the case in previous years, the print media also covered DTM extensively. Altogether, 4,781 stories (2009: 4,519) on DTM were published and achieved a total print run of 1.34 billions (2009: 1.28 billions). In 2010, the official website
www.dtm.com achieved 7.3 million page views (2009: 6.9 millions), representing a monthly average of 608.161 page views (2009: 573,599). The web-TV presence
www.dtm.tv also attracted clearly more visits, with the access to the web-TV programmes amounting to an average of 330,660 (2009: 231,000).
The 2011 DTM season will officially be kicked off this Sunday, 10th April, with the DTM Launch in Wiesbaden.
