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Stuttgart. New engine for the successful large van from Mercedes-Benz Vans: since the end of last year, the Sprinter Panel Van and the Chassis Cab variant with rear-wheel drive are available with the powerful and efficient OM654 four-cylinder diesel engine from the powertrain portfolio of Mercedes-Benz Cars. This autumn, the switch for all the other versions will follow. This significantly improves driving comfort in the Sprinter 2021.

More comfort with lower fuel consumption: the OM654

Whether on the construction site, for shuttle operations or as the base vehicle for motorhomes: with the OM654 the Sprinter promises even more comfort from autumn 2021 in all its versions, both on and off the road – from the Chassis Cab and Traction Head variants to the Panel Van and the Tourer, with rear-wheel, front-wheel or all-wheel drive. And they will all enjoy lower fuel consumption, too.

The OM 654 engine generation, which conforms to the Euro VI-E and Euro 6d emissions norms, offers further improved noise and vibration characteristics. This means it is pleasantly quiet inside the Sprinter and disruptive vibrations have been reduced. The combination of an aluminium housing with steel pistons, the stepped recess combustion process and the NANOSLIDE® cylinder wall coating for reduced in-engine friction, together with the dynamic multi-way exhaust gas recirculation and the in-engine exhaust gas aftertreatment, facilitate lower consumption as well as low emissions. Due to its near-engine position, the exhaust gas aftertreatment works with little heat loss and in optimum conditions.

The OM654 engine is available in four output categories for the Sprinter, depending on the drive and body variant selected: 84 kW (114 hp), 110 kW (150 hp), 125 kW (170 hp) and 140 kW (190 hp).

As a further innovation, Mercedes-Benz has combined the modern 2.0-litre engine with the 9G-TRONIC automatic transmission for the rear-wheel drive Sprinter too. The 6-speed manual transmission remains unchanged in the range.

Further details on the OM654 in the Sprinter will be available in the autumn for the sales launch.
Formula One / 2021 British Grand Prix - Sunday
« Last post by fasteddy on July 19, 2021, 10:13:10 AM »
Lewis Hamilton

I have been giving my all the past week, working in the factory, just giving it everything to uncover performance in this car with the guys and I am so proud of everyone for continuing to work, even though we had to recover a deficit. Today, as always, I tried to be measured in how I approached the race, particularly battling with Max – he’s very aggressive but I was fully alongside him and he didn’t leave me any space. Regardless of whether I agreed with the penalty, I took it on the chin and I just kept working. I was just like, “I’m not going to let anything get in the way of the crowd’s enjoyment of the weekend, the national anthem and the British flag”. I couldn’t have done it without the great teamwork from Valtteri and the amazing effort from the team so I’m very grateful and just so happy to deliver this result for the team and the fans.
Valtteri Bottas

The main issue for me today was losing a place at the start; it was the same yesterday so it’s something we need to work on. During the race, we only had one option when Lando had a slow pit-stop: we had to pit as well, even though we knew the second stint would be long, and that’s how it proved – it was tough towards the end of the race with the tyres blistering badly.

It’s good to see every member of the team fighting so hard for this championship. Today there were surprises everywhere – Ferrari looked very strong, McLaren were good on the Medium tyre so it’s great for racing and for the fans.  Overall, we’ve improved the car coming into this weekend but we know there is still work to do.
Toto Wolff

We have seen a dramatic and exciting race today with Lewis winning the British Grand Prix again and catching Charles at the end - I think that was something for everybody. As for the incident between Lewis and Max, it always takes two to Tango and these two competitors were not giving each other an inch. It’s a high speed corner and that’s why these things are nasty to look at, but there is a clear regulation that is black and white on paper – if the front axle is over the middle of the car on the outside, it is your corner.

This is a championship where the greatest driver of all time, a seven-time world champion is fighting with a tool that is maybe not as good as the other car, driven by an up and coming star who is trying to make his mark. And they collided and crashed. We have seen that in days before and with all the great rivalries in history, and this is what happened today. The most important thing is that Max is fine, and the rest of the race was great.
Andrew Shovlin

A great result for the team, we’ve had a few tough races but the team has worked so hard over the last few weeks and this is a great reward for everyone. The first half of the race was pretty tough for both drivers on the Medium tyres; in traffic we were limited by tyre overheating and it was impossible to close up sufficiently to attack. We’d planned to go long with both but when Lando had a poor stop, we called Valtteri in early to bank that position.

With Lewis we struggled with a bit too much understeer in the first stint and eventually came in due to the front tyres dropping. On the Hard tyre we could start to push the car to its potential and it was great to see Valtteri able to pull away and Lewis able to close the gap to Charles. We’d expected to catch with a couple of laps to go but Lewis’s pace didn’t drop and in the end it was a comfortable win despite having to drop the ten seconds with the penalty. We came here to win and to close the gap in the championships so we should be very satisfied with our work this weekend. We’re nearly half-way through and there’s hardly anything in it, we know that Red Bull are going to bounce back strong so from first thing tomorrow morning we’ll be putting all our efforts into the next race in Budapest.
Formula One / 2021 British Grand Prix - Saturday
« Last post by fasteddy on July 18, 2021, 09:10:56 PM »
Lewis Hamilton

I did everything I could at the start with temperatures and clutch position but I still suffered wheelspin on the line so we’ll dig deep to understand what happened. I think it was great for F1 to try something new and even if the race wasn’t particularly exciting after the first lap for myself, there are definitely learnings we can take from today. 

This season it’s been a struggle with certain elements of the car but we’ve done such a great job to get to the performance level that we had yesterday - Valtteri did a great job too and we’re definitely getting closer. The Red Bull is really difficult to follow on track and from yesterday’s high, it feels like a bit of a down but we’ll turn it around to find the positives and come out fighting tomorrow for the race.
Valtteri Bottas

Choosing the Soft tyres, we thought we might have a small advantage at the start but I couldn’t gain any places through the first few corners and from then on, it was important not to kill my tyres because the Softs are much more sensitive than the Mediums. I suffered some blistering but I could manage it well and I’m happy we tried something different.

It was nice to have another race today, obviously not as meaningful as tomorrow, but I hope the fans enjoyed it, even if personally I prefer qualifying to the sprint. Tomorrow will be an open race, it’s cool that we’ve got free choice of tyre compounds so we’ll see a mix of strategies which should make things interesting.
Toto Wolff

That was a pretty flat out first sprint race – it was a frustrating for Lewis to lose a point to Max this afternoon, but we saw that we had the pace to make it a very close race tomorrow. We will need to take a closer look to understand what happened at the start for Lewis – and I think if we had held the lead, we had the pace to finish in P1 as well because it wasn’t easy to follow. But it’s set up an interesting Grand Prix: there are two teams close on pace, we have Lewis and Valtteri in the mix at the front, and it looks like tyre strategy can play a big part in these temperatures as well. So we will be aiming to fight back strong in the Grand Prix proper.
Andrew Shovlin

It’s not ideal to have lost a place with Lewis off the start but we can take some encouragement in the car pace which is hopefully enough to put Max under pressure tomorrow. We also have two cars at the front which will open up some strategic opportunities. After the first lap there wasn’t much that we could do; on the same age tyres it was hard for Lewis to get close enough to attack and for Valtteri, he was doing a bit more management to cover for the fact he was on the Soft tyre.

Having the sprint race today does make it a little easier to plan for tomorrow as you’ve got a clear idea of everyone’s pace and how the tyres are behaving so we have a bit of work this evening to take the maximum learning from that. Our goal was to come here, to win and to close the gap in the Championship and I think from what we’ve seen over the last two days, that’s still an achievable target.
Formula One / 2021 British Grand Prix - Friday
« Last post by fasteddy on July 18, 2021, 09:08:44 PM »
Lewis Hamilton

I am so grateful to see everyone here – to come to the Silverstone Grand Prix and have a full crowd and see the energy is amazing. When I was coming into this weekend, I was hopeful that with the great work we have done together in the team, plus the energy of the fans, it would get us there.

Red Bull were very quick in the practice session but we were just staying focused on our job and trying to layer up - I was in the sim this morning as a practice session because it’s the first time ever we have had a morning free. I was just putting in the time, trying to give absolutely everything and leave no stone unturned.

We’ve been working so hard, putting so much effort and time in - at the track, on the sim, in the factory - just trying to stay centred and squeeze every last thing out of this car. It’s been such a difficult time for everyone and we finally got all the fans here at the British Grand Prix, and the desire to want to deliver for everyone is beyond belief. 
Valtteri Bottas

I think the last lap was really good, I was the first one out in free air with no tow so if I consider that, it was a good lap. As a team we are at the front in the fight which is great to see – Red Bull looked strong in Practice and it was a bit worrying but it’s all to play for.

Today was only Qualifying, we have the Sprint Race tomorrow with lots of opportunities and I’m looking forward to it – as a team we’ll try to get the best result. It was great to feel the energy and the atmosphere of the crowd today, it’s really cool to see the fans here.
Andrew Shovlin

Well done to Lewis on another pole position; they haven’t been easy to come by this year but it was a solid job throughout and a relief that his first lap in the final session was enough to secure the top spot. Our morning was focused on learning; there’s simply too much work to fit into one hour but we managed to do a decent mix of long run and single lap work. Our single lap pace was uninspiring in Practice but we managed to find a direction to improve grip and balance going into Qualifying which showed in the timesheets. Valtteri’s final run was a good lap but compromised by being first car out; we’ll review our timing on that as we could have potentially secured the front row had we found him a car in front. Overall, the pace was strong from both cars and that’s reassuring given that we’ve had a tough time in recent qualifying sessions.
Formula One / 2021 British Grand Prix - Preview
« Last post by fasteddy on July 15, 2021, 02:01:38 PM »
Toto Talks Great Britain

We head to Silverstone for a weekend with a full house of 140,000 passionate F1 fans and in the middle of a hard-fought championship. The circuit is just ten minutes from our home in Brackley and 45 minutes from Brixworth – and it will be a huge boost to be racing in front of so many enthusiastic supporters.

The first weekend with the new sprint qualifying format brings a fresh challenge for all teams. With just a single one-hour practice session ahead of the Friday qualifying session, and the cars’ configuration fixed from the beginning of standard qualifying on Friday, whoever can get up to speed quickest will carry an advantage through the weekend. We will be adapting our approach and running plans to ensure we are best prepared for every aspect of the new challenge.

This year we’ll be racing on the Hamilton Straight for the first time, which will be a special moment for Lewis and the whole team. I can’t think of another example of an active driver being honoured in this way by a circuit – it’s testament to what Lewis has achieved in this sport so far in his career. But I know come Saturday and Sunday, his only focus will be fighting for maximum points in this colossal championship fight.

Valtteri enters this weekend full of confidence: he performed strongly in both races in Austria, with two podium finishes, and is eager to continue making up ground in the drivers’ championship table.

Silverstone is an incredible track, fast and flowing, and one that we hope should suit our car better compared to Spielberg. We also have a few small updates on the car, and we look forward to seeing how they perform. We know we need to give Lewis and Valtteri the car to perform at Silverstone and everyone at Brackley and Brixworth is working flat out to deliver it.

Featured: What Are F1 Sprint Qualifying Races?

The British Grand Prix weekend format looks different to normal, due to the introduction of the Sprint Qualifying Race. This is the first of three planned races where this new weekend schedule will be used, with a novel way of deciding the grid for Sunday’s race.

On Friday, teams have just one 60-minute practice session to tune the car, before heading into the standard three-part Qualifying format we are all familiar with. The result of the normal Qualifying session decides the grid for the Sprint Qualifying Race.

On Saturday, there is a second and final 60-minute practice session, before the new, 100-kilometre Sprint Qualifying Race begins. At Silverstone, this will be a 17-lap sprint to the flag to determine the order for Sunday’s main event.

The new format has been introduced by F1, the FIA and the teams to spice up the weekend, add a few new variables and bring an extra challenge to the weekend. It is one that all of the teams face together, so is a step into the unknown for everyone…

The modified schedule means there is less practice time for the drivers and teams to fine-tune the car set-up. FP1 on Friday will be the only real chance to try low-fuel runs for the Qualifying session later that day, because FP2 on Saturday will be focused on higher-fuel running, to get the car ready for Sunday’s race.

How does the new format impact the team from an engineering perspective?

It does have quite an impact, with one of the key factors the engineers must account for being that the cars go into parc fermé after the opening practice session on Friday. Once the car is in parc fermé, there is very little we can change as it is effectively locked-in for the weekend.

As a result, there is significant pressure on that first practice session to figure out the set-up for both the low and high fuel runs, plus considerations on the Power Unit and brake cooling. If you get those parameters wrong, it could be a painful weekend from that point onwards – as the car specification has to be fixed for the standard Qualifying session and beyond.

There is also a much shorter amount of time to work on the car, due to parc fermé rules coming into force, so the mechanics and engineers have just three and a half hours to carry out work on the car. Some of this time will be spent with the FIA checking the legality of the car and making the necessary scrutineering checks. We will get the car back on Saturday morning prior to FP2 for another three hours.

On a typical race weekend, the team has seven and a half hours on a Friday evening to work on the car. So timeframes will be more condensed under the new format and there will be additional pressure on the mechanics and engineers to fit a lot of work into less time.

Does it also impact the way the team will work trackside?

It will impact how we work at the track and how we work with the drivers. It’s a very different race weekend, one we haven’t seen before, so teams will have looked at the whole thing afresh -  from how analysis work is scheduled, to re-programming their simulation work leading up to the event,  and of course, their mechanical work on the cars around the sessions. Everything will shift to adapt to the new schedule.

Again, one of the key points is the pressure to get the spec of the car right in a much shorter space of time, with just one practice session before Qualifying. After the first event at Silverstone, it’ll then be about sitting down, discussing what worked well, what didn’t work well and involving the drivers in those discussions and decisions too, so we’re well prepared for the next one.

From the driver’s perspective, how will the weekend change?

In terms of less practice, it means you either find the flow and the set-up direction, or you don’t. There isn’t as much time to react and trial set-up tweaks, if you haven’t found the right set-up, so if you find it quicker, that will give an advantage.

This means there could be more variability, particularly in the Qualifying order. “The usual format has been pretty standard apart from a couple of weekends where there has been less practice, so it will be nice to try something different and see if it is going to really mix up the weekend,” said Valtteri Bottas. “I guess it can go really against you or for you, but we will find out.”

Drivers love racing and the Sprint Qualifying format means some extra racing, so that’s no bad thing. Valtteri adds: “More to follow for the fans and more racing for us so once we do it in Silverstone and hopefully in two other Grands Prix, I am sure we can draw a good conclusion if that’s the way to go forward in the future in some races or not.”

The start and first lap is one of the riskiest moments for a driver and sets the driver up for the race they have to come, so having two standing starts to contend with, firstly in the Sprint Qualifying Race and then the standard Sunday event, will add extra drama and pressure. Losing out in the Sprint Qualifying Race will have a big impact on the main race, and could make your Sunday very tricky.

Mercedes-Benz Cars & Vans achieved strong results in the second quarter thanks to convincing products, favorable product mix, pricing and ongoing cost discipline. This was despite negative effects from the very limited availability of semiconductor components. Daimler Trucks & Buses sales increased in almost all regions due to improved market conditions, which translated into higher profitability in the second quarter. In addition, the Daimler Trucks & Buses EBIT benefitted from strong pricing, higher aftersales business and positive, non-recurring valuation effects of around one hundred million euros. EBIT at Daimler Mobility benefitted from low cost of credit risk, a credit provision release of €120 million and improved funding costs.

In addition to the underlying operating performance, a strong cash conversion delivered a reported industrial free cash flow of €2,586 million in the second quarter, totaling an industrial free cash flow of €4,396 million in the first half of 2021.

Daimler Group EBIT, Mercedes-Benz Cars & Vans adjusted EBIT, Daimler Trucks & Buses Return on Sales (RoS) adjusted, Daimler Trucks & Buses adjusted EBIT, Daimler Mobility adjusted EBIT and Daimler's Industrial Free Cash Flow for the second quarter of 2021 are all significantly above market expectations.

“We continue to deliver a strong financial performance in all divisions despite the ongoing low availability of semiconductors, which negatively impacted our production and sales in the second quarter. We were able to post double-digit margins at Mercedes-Benz Cars and Vans for the third quarter in a row, demonstrating the resilience of our business. The key to our success is our strong lineup of highly attractive vehicles which are increasingly becoming electric, combined with our relentless focus on profitable growth and tight cost control”, stated Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG.
Technology / On the way towards climate neutrality
« Last post by fasteddy on July 13, 2021, 03:31:59 PM »
Stuttgart – In the latest episode of his podcast Transportation Matters, Martin Daum, Chairman of the Board of Management at Daimler Truck AG, speaks with EU Commissioner for Transport, Adina Vălean. Together they discuss the way forward towards climate neutrality – a topic that is of the highest relevance for both the transportation industry and society as a whole.

The EU is to be climate-neutral by 2050. This new objective of the EU Green Deal gives both citizens of the EU and companies the legal security and scope to plan which are necessary to shaping the transition to climate neutrality. "Climate neutrality" means that the emitted greenhouse gas must not exceed the amount that can be absorbed by nature.

The podcast discussion looks at the right technologies and instruments that can contribute to accelerating the transition to CO2-neutral transportation. It also examines the position of the EU in comparison with other regions in the world with regard to decarbonisation.

“The transport sector is under pressure to cut its emissions, and the clock is ticking: the European Green Deal sets the target of reducing transport emissions by 90% by 2050.
As our Sustainable and Smart Mobility Strategy makes clear, hitting this target means greater operational efficiency. It means having viable alternatives available. And it means the massive deployment of sustainable, alternative fuels and the cars, lorries, planes, ships, trains that will use them,” says Adina Vălean.

Martin Daum adds: "We are all agreed on the goal: all of us – politics, businesses and society want to fight climate change and we all want to achieve climate neutrality. Now the question is what is the correct way to achieve that? We urgently need to come to an agreement about that, in the transportation sector in particular: what new technologies should we rely on and what kind of regulatory framework do we need so that the greatest number possible of CO2-neutral trucks and buses is put on the roads as quickly as possible? We at Daimler Truck have a very clear idea of that and I am delighted to be able to discuss the way forward for us in detail with EU Commissioner, Adina Vălean, in our podcast."
Motorsports / Mercedes-Benz Classic at the Goodwood Festival of Speed
« Last post by fasteddy on July 09, 2021, 09:23:32 AM »
Stuttgart. Goodwood's cricket ground will feature the Mercedes-Benz 300 SLR "722" (W 196 S) driven by the British racing driver, who died in 2020, as the focal point of a memorial commissioned by the Duke of Richmond and created by designer and artist Andy Dance.

"In honour of the great man and outstanding racing driver Sir Stirling Moss, Mercedes-Benz Classic will present the legendary racing sports car in which Stirling Moss celebrated his greatest success as our works driver at the 1955 Mille Miglia in a dignified setting at this, the 'largest automotive garden party in the world'," explained Christian Boucke, Head of Mercedes-Benz Classic. Sir Stirling Moss passed away in London on 12 April 2020 at the age of 90.

300 SLR "722" as the focal point of the memorial

The memorial to Sir Stirling Moss on the cricket ground at Goodwood House will showcase the original 300 SLR "722" on a pedestal inside a glass cube. The winning car from that year will be surrounded by obelisks commissioned by the Duke of Richmond from designer and artist Andy Dance. Monitor screens will be integrated in the obelisks showing videos recalling the life of Sir Stirling Moss. Historic film footage from Mercedes-Benz will remind us of, amongst other things, the outstanding role played by the English racing driver for the Stuttgart brand in the 1955 motor racing season.

The digital book of condolences, which Mercedes-Benz Classic has created in memory of Sir Stirling Moss, will also be displayed on the screens. The interactive document can be accessed at and The QR code that accesses the book of condolences directly will be on display at the Festival of Speed at Goodwood House.

Legendary motor racing season of 1955

In the Mercedes-Benz 300 SLR with the starting number 722, Moss and his co-driver Denis Jenkinson won the 1955 Mille Miglia with a record average speed of 157.65 km/h. Stirling Moss's victories in the 300 SLR were decisive in Mercedes-Benz's winning the World Sports Car Championship in 1955. That year, Moss also competed for Mercedes-Benz in Formula One in the single-seater W 196 R and finished runner-up behind his team-mate Juan-Manuel Fangio.

Following the Festival of Speed, the 300 SLR "722" will be on display at the British Grand Prix (14 to 16 July) at Silverstone and then at Mercedes-Benz World Brooklands. At the Goodwood Revival from 17 to 19 September 2021, a presentation of all of Stirling Moss's racing cars will include the Mercedes-Benz 300 SLR "722" and the Mercedes-Benz W 196 R Formula One racing car with free-standing wheels.

Mercedes-Benz has been present at Goodwood for many years with its Silver Arrows and other sporty vehicles from the brand's history. Drivers such as Lewis Hamilton, Hans Herrmann, Jochen Mass and Jackie Stewart have been known to put the cars through their paces at that venue. The first Festival of Speed took place in 1993 with around 25,000 visitors at the Duke of Richmond's country estate in Sussex (England). In the meantime, this international show in the grounds of Goodwood House has developed into the largest motorsport event in Great Britain with up to 200,000 visitors over four days.

"In 1993, my original idea was to generate the atmosphere of a proper garden party and then bring together valuable historic cars and their corresponding drivers from the different generations," explained the Duke of Richmond, organiser of the Festival of Speed. The grandfather of the present Duke, "Freddie" Richmond, organised a hill climb outside Goodwood House as early as 1936 and converted a military airfield into the Goodwood race track in 1948, where the Goodwood Revival has been held since 1997.

Stirling Moss and Goodwood

Goodwood had a special significance for long-time Mercedes-Benz Brand Ambassador Stirling Moss: this was where he celebrated his first victory in his first race in 1948. After a serious accident in April 1962 on the fast circuit, this was also the place where he ended his career. "Stirling and his wife Susie were such an important part of the Goodwood family for so many years," the Duke of Richmond paid tribute. "We hope that fans at our events around the world will join us in celebrating his racing career and bidding farewell to 'Mr Goodwood' in 2021. Stirling’s supreme skill and love for his sport will continue to be remembered at Goodwood for many years to come."

The car shown by Mercedes-Benz Classic at the Goodwood Festival of Speed in 2021

Mercedes-Benz 300 SLR racing sports car "722" (W 196 S, 1955)

Mercedes-Benz developed the 300 SLR (W 196 S) for the 1955 World Sportscar Championship. It was based on the successful W 196 R Formula One racing car. The main difference besides the body was the engine: the racing car did not have to comply with the Formula One displacement limit and was powered by a three-litre version of the eight-cylinder inline engine, which ran on regular premium-grade petrol rather than special racing fuel. Its high performance potential and unrivalled durability as well as reliability made the 300 SLR far superior to its competitors in 1955. Stirling Moss and Denis Jenkinson, in the car bearing starting number 772, took first place in the one-two win in the Mille Miglia. There were more double victories in the Eifel race, the Swedish Grand Prix and the Targa Florio (Sicily), plus a triple victory in the Tourist Trophy in Ireland, and, finally, victory in the World Sports Car Championship.
All other Daimler AG discussion / Nine new weasel buses
« Last post by fasteddy on July 09, 2021, 09:20:34 AM »
Stuttgart/Vienna. Österreichische Postbus AG will be using nine new Setra S 531 DT double-decker buses (photo 21C0372_001). The vehicles of the Setra 500 model series will be used on behalf of the Verkehrsverbundes Ost-Region (VOR) transport company on the so-called inter-city weasel bus routes. Each bus offers 20 standing places and 72 seats with height-adjustable comfort head restraints.
The buses also bear the symbol of a weasel symbolising their rapidity, and each has a space for wheelchair users, as well as a folding ramp on door 2 at the rear, a closed driver's cab, a passenger counting device, three TFT monitors for passenger information and a winter-proof toilet.
In all, Österreichische Postbus AG has procured 115 Setra buses for its fleet over the past ten years. The Vienna-based company connects up a total of 1700 communes all around Austria with the public transport network. In more than a third of such municipalities, buses represent the only type of public transport available.
The VOR network is the biggest public transport network in Austria and, since 1984, its more than 40 rail and bus partners have been delivering comprehensive mobility and services for all of its passengers in Vienna, Lower Austria and Burgenland.
Chennai – Daimler India Commercial Vehicles (DICV) today announced the creation of the Transformation Management Office (TMO) and the new position of a “Chief Transformation Officer”. The TMO will be responsible for driving transformational topics and strategic initiatives, particularly related to digitalization, external partnerships, new business models, internal business processes and company culture.

Mr. Chulanga Perera, Chief Information Officer, DICV, will lead the TMO as “Chief Transformation Officer and Head of Strategy” in a dual role until a new CIO is announced. The transformation office consists of around 40 staff who will be responsible for ensuring strategic transformation company-wide.

In particular, the TMO will focus on four target areas:

1) Beyond Trucks, Servitization and Partnerships - Drive maximum synergies by commercializing new ideas, forming strategic partnerships, initiating growth, and facilitating management changes while developing the company’s strategic initiatives.

2) Steering digital transformation – Steer the digital landscape of the organization by implementing use cases across DICV, enabling data driven decision making through analytics, measuring the company’s ability to go digital and increasing employee availability for added-value tasks.

3) Enhancing Customer Service  - Enable digital services through Connected Vehicles and other platforms, align business services and delivery methods as per customer needs and market conditions.

4) Scaling business offerings – Propel business growth across various verticals such as Research & Development, IT, Customer Services, Supply Chain Management, Finance & Controlling, and more.

Mr. Satyakam Arya, CEO & MD, DICV said, “Now more than ever, companies need to embrace change in order to ensure long-term prosperity. For the automotive industry, this will mean being ready for significant disruption in the areas of digitalization, sustainability, electrification and company culture. With our dedicated Transformation Management Office, we aim to drive DICV’s next phase of growth and cement BharatBenz’s position as a leader in the Indian CV industry.”

Committed to embarking on a meaningful transformation journey, DICV aims to become the preferred choice for all stakeholders – Customers, Employees, Suppliers & Partners, driven by a positive work culture and excellent customer experience. Over the past decade, DICV has shown remarkable growth, redefining production innovation and customer experience with their ‘Made in India, for India’ CV brand BharatBenz.

Despite the global pandemic and economic downturn, DICV was able to outperform the Indian CV market and emerge from 2020 with significant increases in both domestic sales (up 46%) and incoming orders (up nearly 150%) for Q4.

About Daimler India Commercial Vehicles

Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, and operating under the umbrella of Daimler Trucks Asia, is a full-fledged commercial vehicle player in India with a brand dedicated to its home market: BharatBenz. DICV produces and sells trucks from 9 to 55 tons, as well as BharatBenz buses, Mercedes-Benz coaches, and bus chassis. DICV’s state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company’s headquarters, R&D, and training operations. With one global quality standard, it also produces for Daimler Trucks’ brands of FUSO, Mercedes-Benz, and Freightliner. Products and parts are exported to more than 60 markets in the Africa, Asia, Latin America, and the Middle East. DICV represents an overall investment of more than INR 9,560 crores.
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