Numerous innovations and more extensive standard equipment – Mercedes-Benz is making the spacious GLB compact SUV even more attractive for customers. The redesigned front bumper with visual underbody protection points to its off-road genes. The SUV radiator grille with four horizontal louvres and central star underlines this impression. The athletic shoulder shape, with coherently modelled side graphics, creates an interesting interplay of light and shadow and a visually width-accentuated rear end.

New striking full-LED headlights and rear lights enhance the appearance, with the range of options now expanded with four additional wheel designs and a new Spectral Blue Metallic paint colour. In basic trim, the new GLB is fitted with 17-inch five-twin-spoke alloy wheels in high-gloss black with high-gloss turned surfaces. However, the GLB can also be configured with 18- to 20-inch wheels.

One of the highlights of the significantly upgraded interior is the freestanding double screen. Standard are a 7-inch and a 10.25-inch display for the respective instrument cluster and multimedia screens, with two 10.25‑inch wide-screen displays available as an option. The round air vents in turbine look convey sporty elegance and contrast with the straight-lined, off-road-typical interior elements in aluminium. The standard steering wheel of the current generation is upholstered in leather, with ARTICO man-made leather available on request. In addition, a heated steering wheel rim is available for the AMG Line for the first time.
Simplified offer logic with extensive standard equipment

Comfort seats come as standard in the new GLB, which are upholstered in ARTICO man-made leather and black fabric with three-dimensional embossing. They are optionally available in the trendy sagegrey colour. Three interior colours – black, macchiato beige and sagegrey – are available in the Progressive equipment variant. The standard seat cover in ARTICO man-made leather/microfibre MICROCUT is now also available in bahia brown in the AMG Line, as are a total of four upholstery colours: black, bahia brown, sagegrey and the new shade red pepper combined with black. The comfort seat fabric covering is made of 100% recycled materials while in the ARTICO/MICROCUT seat cover, this proportion is 65% in the seat mirror and 85% in the bottom fabric.

The standard equipment of the GLB has been significantly upgraded. The offer logic has been adapted even more precisely to specific customer wishes. The basic equipment already includes Highbeam Assist, a reversing camera and the USB package in addition to the leather steering wheel and the LED front headlights, for example. Customers also receive the Parking Package and the Mirror Package from the Progressive equipment variant onwards. Further functional equipment is bundled into packages based on real customer behaviour, with customers being able to configure vehicles individually in terms of design features such as colours, upholstery, trim and wheels.
Intuitive operation and adaptive software in the latest MBUX generation

The GLB now features the latest generation of MBUX with newly designed display styles. "Classic" provides all relevant driver information while "Sporty" impresses with the dynamic rev counter. Those who want to limit themselves to essential content can select "Discreet". In combination with the three Navigation, Assistance, and Services modes and the 10 Ambient Light colour worlds, customers are treated to numerous individualisation options. All previous functions such as Media, Phone or Vehicle are still available, and they can be conveniently operated via touchscreen or steering-wheel-mounted finger pads.

New design and improved performance were the main focuses of the revision of the telematics system. For further connectivity, the GLB now has an additional USB-C port and increased USB charging power while all USB ports are illuminated. In the future, wireless networking with smartphones will be possible via Android Auto Wireless or Apple CarPlay.
Intelligent voice assistant learns with you

The Mercedes-Benz intelligent voice assistant is becoming even more capable of dialogue and learning thanks to online services in the Mercedes me app[1] that can be activated. The system gets to know the driver and remembers their typical settings or routes. At the appropriate moment, it suggests personalised infotainment, comfort and vehicle functions – precisely tailored to the respective driving situation. The driver can, of course, reject this suggestion with the “Do not suggest now” function, or permanently delete it with “Do not suggest again”. The vehicle will remember these wishes. Certain actions can thus be triggered without having to say "Hey Mercedes," and the voice assistant can now also explain vehicle functions. As part of the "MBUX Voice Assistant" from Mercedes me, the audio "Tourguide" adds an exciting feature to travel information – initially only available in Germany. When the voice command "Hey Mercedes, start Tourguide" is given, MBUX reads out interesting facts about places of interest along the route, responding to the approximately 3,400 brown signs along German motorways.

The optional Burmester® surround sound system now features the immersive Dolby Atmos audio experience in conjunction with the latest MBUX generation, giving music more space, clarity and depth. The system also adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist’s original vision from the studio.
Mini-games as digital extras

A new digital extra has made its way into the GLB with the optional individualisation package[2] for Mercedes me connect services. A selection of mini-games designed especially for the touchscreens and the touch-control buttons on the steering wheel turn the compact SUV into a mobile game console. Games can be played alone or with fellow passengers. Currently, classic games such as Sudoku, Shuffle Puck, Pairs and Match 3 as well as a quiz are available.

Safety assistance is another area in which the new GLB shines. Through Active Steering Control, an upgrade of the Driving Assistance Package enables more comfortable control of Lane Keeping Assist. The next generation of the Parking Package also supports longitudinal parking with 360-degree visualisation for camera-assisted parking. For the first time, the GLB also offers Trailer Manoeuvring Assist, which facilitates reverse manoeuvring with camera support. The prerequisite is the trailer hitch with ESP® trailer stabilisation in conjunction with the Parking Package with 360-degree camera.
Even more electrified drive options

The new GLB is available in Europe with four petrol and four diesel engine options. The range includes four‑cylinder units with seven- or eight-speed DCT dual-clutch transmission as standard. The two most powerful petrol engines come with variable 4MATIC all-wheel drive as standard.

To reduce consumption and emissions, all petrol units are electrified. These mild hybrids are equipped with an additional 48-volt electrical system for the belt-driven starter generator. Its briefly available additional power of 10 kW supports agile starting and is used for faster acceleration via boost. The starter-generator also increases comfort: in addition to low-vibration and low-noise engine starting, it enables coasting with the combustion engine switched off. In addition, it recuperates during braking and acceleration – and in this way supplies the 12-volt on-board network and the 48-volt battery with electrical energy.

Smooth operation and superior power delivery with contemporary efficiency are hallmarks of the 2.0-litre four-cylinder diesel engine. It is available in three power and torque levels from 85 kW (280 Nm) to 140 kW (400 Nm) and features single-stage turbocharging with variable turbine geometry. The cylinder head and crankcase are made of lightweight aluminium. The NANOSLIDE® coating developed by Mercedes-Benz reduces friction between the cylinder wall and the steel piston and thereby reduces consumption and emissions.

Stylish design and dynamic driving pleasure: where the new GLC Coupé comes into its own. As the sporty sibling of the GLC SUV, it rounds off the best-selling Mercedes-Benz series of vehicles. The first impression, before the GLC Coupé even starts: elegance, dynamism and offroad adventure. Striking proportions, dramatic surfaces and precisely moulded edges define an unmistakeable look, complemented by a clearly laid-out, high-quality interior.

The GLC Coupé combines sporty performance with high efficiency. All models are equipped with electric drive technology, either as a plug-in hybrid with an all-electric range suitable for everyday needs or as a mild hybrid with 48-volt technology and an integrated starter-generator for an extra boost and energy recuperation. And the new GLC Coupé is at home on almost any terrain. Whether on or off the road, it impresses with its comfort and agility. The sports suspension is standard. The optional 4.5° rear axle steering makes the vehicle even more manoeuvrable. It is offered in the Technology package along with AIRMATIC air suspension. Off the road, the Coupé scores with numerous features such as 4MATIC all-wheel drive and purely electric off-road driving in the plug-in models. The off-road screen and the "transparent bonnet” as an element of the 360° camera enhance the comfort of the driving experience.

The high standards of the new GLC Coupé are evident in every detail. The hardware and software of the latest generation of the MBUX (Mercedes-Benz User Experience) infotainment system offer even better user‑friendliness. Brilliant images in the driver and central display make it easy to control vehicle and comfort functions. The two LCD screens present clear and structured information. The full-screen navigation gives the driver the best possible route guidance. MBUX Augmented Reality for navigation is available as an option. A camera registers the surroundings in front of the vehicle. The central display shows the moving images and also superimposes virtual objects, information and markers. These include traffic signs, directional arrows, lane-change recommendations and house numbers. This makes navigation much easier, especially in urban areas.

The Hey Mercedes intuitive voice assistant is increasingly effective in responding to natural language and user preferences. Music streaming services can be seamlessly integrated into MBUX, including personal settings[1], allowing customers to enjoy a personalised music experience in the vehicle. Additional information is provided by the audio Tourguide, which is part of the “MBUX Voice Assistant” from Mercedes me. In response to the voice command “Hey Mercedes, start Tourguide”, the MBUX infotainment system reads out information about points of interest along the route. The system responds to the approximately 3,400 brown signs along German motorways. The MBUX Smart Home function allows customers on the road in the new GLC Coupé to access smart home systems, for example to monitor and adjust temperatures, lighting, blinds or electrical appliances.
The design: Sensual purity, intelligence and emotion

The defining feature of the new GLC Coupé is its sporty silhouette. It is immediately recognisable as a member of the Mercedes-Benz SUV family. Standard equipment includes the AVANTGARDE exterior with 18‑inch light alloy wheels and the chrome package. Hybrid models roll off the line on mixed-profile tyres with different widths on the front and rear axles. Accentuating the width of the car is the seamless transition from the headlights to the radiator grille. The Mercedes-Benz pattern is standard on the radiator grille cover.

The dramatic surfaces continue to define the exterior design. It is enhanced with precisely moulded edges that accentuate the proportions and the muscular wheel arches. They also strike a balance between elegance and power. The AMG Line is available with 19-inch or 20-inch mixed-profile tyres and wheel arch liners in the vehicle colour. Also offered as optional extras are easy-entry running boards and, from AMG Line upwards, a Night package. Other features of the sporty, confident appearance are the wide track and flush wheels in 18- to 20-inch sizes. Several of the wheels available ex factory feature a high-sheen finish with bicolour surfaces. Their aerodynamics are also optimised through their special shape. Accentuating the width of the vehicle are the two-part tail lights with black-coloured and dark red connecting elements, closed off below by the simulated chrome underguard.
The interior: Modern and sporty

The interior of the new GLC Coupé is equipped with the modern AVANTGARDE line as standard. The dashboard is clearly structured. The upper section has a wing-like profile with new, flattened vent outlets. The lower section has a generous trim area that flows seamlessly into the curved centre console. The 12.3-inch (31.2 cm) high-resolution LCD screen in front of the driver appears to float freely above the wing profile and trim surface. The 11.9-inch (30.2 cm) central display rises from the centre console and likewise appears to float above the trim surface. Like the dashboard, the screen surface is slightly angled towards the driver.

The modern, scaled-back design of the door panels frames both ends of the dashboard. The door centre panel with integrated armrest transitions from a vertical to a horizontal surface. Reflecting the design of the centre console, the front section takes the form of a metallic high-tech element. It can be used as a grab or closing handle and houses the power window controls. A new feature is the floating control cluster, into which the door opener and seat adjustment controls are integrated.

The seat design plays with layers and contoured surfaces, lending them visual lightness. The head restraints and their connection to the backrest with an enclosed cover have been redesigned. Now offered as a special feature (standard for the AMG Line) is a leather-lined dashboard with nappa-look beltlines. Some trim elements have innovative surfaces. These include interpretations of open-pored wood veneers in brown, anthracite and black, featuring aluminium inlays.
Dimensional concept and practical details for day-to-day operating convenience

The dimensions underscore the dynamic and muscular look of the new GLC Coupé. With a length of 4,763 mm, it is 31 mm longer and 5 mm higher than its predecessor. The track widths are larger, by 6 mm at the front (now 1,627 mm) and 23 mm at the rear (now 1,640 mm). The longer vehicle length benefits the wheelbase and the front and rear overhangs. The width has remained the same at 1,890 mm.

With even more boot volume than before, the GLC Coupé is ready for big road trips: 545 litres (45 litres more than the preceding model) to 1,490 litres (a plus of 90 litres) in the mild hybrid models and 390–1,335 litres in plug-in hybrids. The EASY-PACK tailgate is standard. This opens or closes conveniently at the touch of a button using the ignition key, the switch in the driver’s door or the unlocking handle on the tailgate.
Significantly improved aerodynamics

In its aerodynamically most favourable configuration, the minimal drag coefficient of the GLC Coupé is as low as Cd = 0.27. This makes it three hundredths better than its predecessor (Cd = 0.30) The developers optimised the vehicle with respect to aerodynamic drag and wind noise with the help of extensive digital flow simulations (CFD – computational fluid dynamics) as well as tests in the aeroacoustic wind tunnel.

The new GLC Coupé is a pleasantly quiet vehicle with a serene sound signature and low rolling and wind noise. This is achieved with acoustic optimisation of the bodyshell and sophisticated sound insulation. An acoustic membrane in the windscreen is standard equipment. The optionally available, acoustically effective thermal insulation glass meets even higher comfort expectations. A new optional extra for the GLC Coupé is a panoramic sunroof. It offers a significantly increased opening area: 6 cm longer than the new GLC SUV. In case of strong sunshine, the sunroof can be covered with a roller blind (fitted as standard).
Comfort appointments: Improvements in many details

ENERGIZING is the name of the Mercedes-Benz concept for networked comfort systems. The optional ENERGIZING Plus package brings them to life at the touch of a button or by voice command and bundles them in up to seven comfort programmes. At the same time, the system creates a matching atmosphere in the interior – e.g. invigorating in case of fatigue or relaxing in case of an elevated stress level. The ENERGIZING COACH suggests an appropriate fitness or wellness programme based on vehicle and trip data. It also factors information about vital signs and current wellbeing into its intelligent algorithm if the driver is wearing a suitable smart watch.

The AIR-BALANCE package is part of the ENERGIZING Plus package. It offers an individual, subtle fragrancing experience in the interior – according to personal preference and mood. At the same time, the outside and inside air is ionised and filtered. The ENERGIZING AIR CONTROL feature continuously monitors air quality in the vehicle interior using air quality and fine particle sensors. If thresholds are exceeded, it switches the air conditioning to air recirculation mode. A two-stage filter concept can additionally filter fine dust and a large proportion of pollutants from the air.
Significant upgrades to standard equipment

Standard equipment of the new GLC Coupé already includes the AVANTGARDE Line, among other features. This includes large displays, smartphone integration, wireless phone charging and heated seats for drivers and passengers. In addition, the package logic has been considerably simplified. Features frequently combined by customers in the past are now offered as packages. Where design options such as paint finish, upholstery, trim and wheels are concerned, our customers can configure their vehicles individually as before.
Engines: Electrified four-cylinder units

The new GLC Coupé is available with electrified drives. The mild-hybrid units include a second-generation integrated starter-generator (ISG) and a 48-volt on-board electrical system. The integrated starter-generator in the mild hybrid variants supports the combustion engine especially at low engine speeds. Complemented by the turbocharger, this delivers outstanding power. The 48-volt on-board electrical system supports hybrid functions such as coasting, boosting and energy recovery, thus increasing efficiency. The motors also start quickly and comfortably with the help of the ISG, with the start/stop function barely perceptible to the driver.

Three further engine variants are plug-in hybrids, which have sufficient electric-only range to meet practical needs. The improved hybrid driving programme reserves electric driving mode for the most suitable sections of the route. It prioritises electric driving on journeys in urban areas, for example. Regardless of whether it is a petrol or diesel model: As plug-in hybrids, all variants are both highly efficient and dynamic on the road.
The range simulator: An indicator of individual electric range

For many customers, the electric operating range is an important factor when deciding on an electrified vehicle. The range simulator of the new GLC Coupé takes into account such external factors as ambient temperature, driving profile and heating or cooling requirements. This clarifies under what conditions the actual electric range may differ from the certified figure.
A noticeably more electric driving experience

The high power density of the hybrid drive unit comes courtesy of a permanently excited internal rotor synchronous motor. The peak torque of the electric motor is ready to go right from the start, resulting in high agility when moving off, along with dynamic driving performance. The full electric power is available up to 140 km/h. In the new GLC Coupé, Mercedes-Benz uses an electromechanical brake booster. It automatically controls the flexible transition between hydraulic braking and recuperation depending on the driving situation to ensure optimal energy recovery and braking performance at all times. As a result, the maximum recuperation power of up to 100 kW is achieved more frequently.

The high-voltage battery is an in-house development by Mercedes-Benz. It has an installed capacity of 31.2 kWh. Starting from empty, a full recharge with the optional 60 kW DC charger is completed in around 30 minutes. The GLC Coupé is equipped as standard with an 11 kW three-phase AC charger.
Suspension: Agility and safety

The dynamically designed suspension system of the new GLC Coupé is based on a new four-link front suspension and a multi-link independent rear suspension mounted to a subframe. The hybrids have air suspension and level control at the rear axle as standard. All other variants are equipped with a sport suspension. The variable steering ratio is also standard across the board. On request the new GLC Coupé is available with the Tech Package. This includes the AIRMATIC air suspension system and active rear-axle steering with a 4.5° steering angle. AIRMATIC provides continuously adjustable damping for the compression and rebound stages of the shock absorbers.

The new GLC Coupé is especially agile and stable with the optional rear-axle (included with the Tech package). At speeds below 60 km/h, the rear wheels steer in the opposite direction to the front wheels – and by up to 4.5° when parking. The wheelbase then feels shorter, making the vehicle more manoeuvrable and agile, and the turning circle is reduced by 90 cm to 10.9 metres. When the speed reaches 60 km/h or more, the rear wheels steer in the same direction as the front wheels by up to 4.5°. The virtually extended wheelbase has noticeable advantages in the form of improved handling stability and safety at high speeds, during fast lane-changes or sudden evasive manoeuvres. In addition, during dynamic manoeuvres the vehicle is more responsive to steering commands. The rear axle steering is combined with a more direct steering ratio at the front axle so that the number of steering wheel turns from lock to lock is reduced.
Assistance systems: Comfort and safety

The latest generation of the Driving Assistance Plus[2] package contains additional and improved functions. These reduce driver workload in day-to-day situations for more comfortable and safer driving. When danger threatens, the systems are able to respond to impending collisions as the situation demands. For example, the DISTRONIC active distance assist can maintain a pre-set distance to vehicles ahead on all road types: on motorways, country roads or in town. The current speed limit can be selected as the speed setting at the push of a button. The active brake assist uses the sensors installed in the vehicle to detect imminent collisions with crossing or oncoming traffic or rear-end collisions. In case of danger, the system can issue an acoustic and visual alert. If the driver fails to brake hard enough, it can also assist by appropriately increasing the braking force or initiating an emergency stop. One of the new features of Active Steering Assist is lane detection with an additional 360-degree camera, which offers advantages especially at low speeds, for example when forming an emergency lane. The stop sign and red traffic light warning functions of the Traffic Sign Assistant are new.
Sophisticated parking systems for support with slow manoeuvres

Thanks to more powerful environment sensors, the parking systems can better support drivers when manoeuvring. The integration of the sensors into MBUX makes operation more intuitive and provides support through the visual display. Optional rear-axle steering is integrated into the parking assistant and paths are calculated accordingly. Emergency braking functions also serve to protect other road users for improved road safety.

The new Parking package with 360° camera is available as an optional extra. It also includes the “transparent bonnet” and the active parking assist functions with PARKTRONIC. The all-round visibility and parking assistance make it easier to manoeuvre: The central display clearly shows the immediate surroundings. Four cameras (front, rear, both sides) provide the images, which are combined in a virtual 360° bird’s-eye view. In addition, the display shows different viewing angles such as front, rear or trailer mode. Drivers decide whether to use the displays to park themselves or to let the parking assistant take control. The Memory Parking Assistant is available as an operational extra: It remembers parking locations such as how to get into and out of the garage at home. After the training process is completed, the system lets the driver at the wheel choose whether to carry out the automatic parking process. If obstacles are detected, the system stops until they are removed.
DIGITAL LIGHT: extremely bright with optional projection functions

The new GLC Coupé has LED High Performance headlamps as standard. DIGITAL LIGHT is available as an optional extra. The light is created by a matrix of LEDs in the headlight unit that can be individually controlled. This permits a targeted and dynamic distribution and control of light in response to conditions. The result is excellent visibility for the driver without impairing that of other road users. DIGITAL LIGHT with projection function is available as an option. This offers extra safety for the driver and allows communication with other road users. For example, it can make driving safer by projecting guiding lines, symbols and animations. The intelligent technology highlights pedestrians in the danger zone with a spotlight function and clarifies their position with projected direction points. A warning symbol appears when drivers go the wrong way on motorway entry ramps or one-way streets. The same symbol appears before the vehicle runs a red light or stop sign.
Over hill and dale: Off-road with the GLC Coupé

As before, the new GLC Coupé is also suitable for off-road driving and has several new features and systems designed for that use. Standard equipment includes an off-road driving mode and DSR (Downhill Speed Regulation). The plug-in models offer all-electric off-road driving. With electric motor’s full torque of 440 Nm available from the very first turn of the engine, its power is easy to control at all times. This allows highly precise, controlled driving even in challenging terrain. In addition, because the electric motor only consumes energy when it is actually moving the vehicle, power demand will be low at normal off-road speeds. As a result, a long all-electric driving time is possible even on demanding terrain.

In off-road mode, the GLC Coupé with the 360° camera offers a “transparent bonnet”. The central display shows a virtual view under the front of the vehicle, including the front wheels and their steering position. This enables the driver to recognise obstacles such as large stones or deep potholes sooner and more easily.

The off-road screen mode uses the two displays for clear presentation of information, controls and key functions for off-road conditions. Among other things, the driver’s display shows inclination, gradient, topographical altitude, geo-coordinates and a compass as well as road speed and engine speed when operating with an internal combustion engine. The central display shows the current position on the terrain as well as the steering angle of the front wheels. If the vehicle has rear-wheel steering it also shows the steering direction of the rear wheels. All the driving functions relevant for off-road operation can be controlled easily on one screen.

What if we lived in a world where it was even more normal than it is today for women to pursue supposedly “male careers”? A world where gender is no longer an issue, because being a woman in certain areas is no longer the exception. That is the theme of the Mercedes-Benz campaign film for International Women’s Day 2023. Because despite widespread progress in recent decades on the subject of equal opportunity, the path must be consistently pursued. To raise awareness, the film focuses on three female protagonists who have close ties to the company. The brand with the iconic star logo is actively supporting them in achieving their goals and dreams.

“With the digital marketing campaign for International Women’s Day, we are stepping up our communications on the principles of our company and around such initiatives as She’s Mercedes. We are again using our social media reach to actively promote a world where diversity and equal opportunity matter. Because it is only when people respect and value one another that a company – and a society – can be successful.”
Bettina Fetzer, Vice President Communications & Marketing Mercedes-Benz AG

“Mercedes-Benz has been promoting and advancing equal opportunities and an integrative corporate culture for many years. We are convinced that our ambitious business objectives can become reality only with the best talents in diverse teams. To make this happen, we want to have even more qualified women in senior management positions – and want to inspire and attract even more talented women to careers in technical professions.”
Sabine Kohleisen, Member of the Board of Management of Mercedes-Benz Group AG, responsible for the Human Resources Division & Director of Labour Relations

In 2006, Mercedes-Benz was among the first German corporations to set itself a voluntary goal to increase the share of women in senior management positions to 20 percent by the end of 2020. This share is currently at almost 25 percent. With women still underrepresented in STEM (science, technology, engineering and mathematics) degree programmes and related occupations, the advancement of women remains an important and challenging focus topic. As a next step, Mercedes-Benz aims to have 30 percent women in senior management by 2030. The Board of Management of Mercedes-Benz Group AG is almost 40 percent female, with three women among the eight members.

At the centre of the emotional campaign film is Reema Juffali, Saudi Arabia’s first female racing driver, who is competing in the GT World Challenge at the wheel of a Mercedes-AMG GT3. Reema Juffali was born in Jeddah in 1992. She is the first female racing driver from Saudi Arabia. She took an interest in sports and cars as a child and during her college years in the USA became a fan of motor sports and Formula 1. After earning a degree in international affairs, she got her driving licence in the USA in 2010, and treated herself to a three-day training course in a racing car – an exhilarating experience that made a lasting impression. When Saudi Arabia lifted its long-standing ban on women driving in 2017, Reema Juffali obtained her racing licence. She competed in her first race for Saudi Arabia in the F4 British Championship in 2019. In the same year, she became the first Saudi woman to race in an international race in her home country. Reema Juffali established her own team – Theeba Motorsport – in 2022, and has set up a series of internships and training programmes to offer greater access to motor sports for young Saudi Arabian women. The BBC selected her as one of the world’s most inspiring and influential women in 2022.

The 60-second film takes place in a school: a place that tells the story of multiple generations of heroes of both sexes – and of gender stereotypes. The message: that it is time to drop the stereotypes and start taking women’s successes for granted – without putting their gender in the foreground.
Campaign details

The campaign’s digital communications will be launched today – International Women’s Day – and communicated to the core markets of Mercedes-Benz worldwide. It is comprised of assets of 60, 30, 15 and 6 seconds as well as eye-catching social media posts.

Credits:

    Agency and post-production: team x
    Production company: Tempomedia Filmproduktion GmbH
    Director: Fiona J. Burgess
    Photography: Janine Sametzky
    Music: Soundtree Music

In addition, the campaign portrays Adi Ofek, CEO of the Mercedes-Benz Tech Centre in Tel Aviv, and Johanna Weiss, a member of a team promoting diversity in eSports, will tell their own success stories in various social media formats.

Adi Ofek was born in Israel in 1971 and studied business administration and finance at the University of Tel Aviv. She joined Daimler Financial Services in Tel Aviv as a credit risk manager in April 2000, and subsequently held various international management functions. In November 2007, she took on the role of Regional Credit Operations Director for the Africa/ Asia-Pacific Region in Singapore. From 2014 to 2016, Adi Ofek served as CEO of Mercedes-Benz Financial Services in Korea. Since November 2016, she has headed the Mercedes-Benz Tech Centre in Tel Aviv. In January 2019, Adi Ofek also assumed responsibility for vehicle IT security of Mercedes-Benz Cars. Her passion is empowering multinational teams to achieve outstanding results.

Johanna Weiss was born in 2001 and is a professional eSports competitor. She has been a passionate gamer since early childhood. Just a year after getting her first computer at the age of 14, this native from Nuremburg played League of Legends for the first time. She’s currently playing in the SK Gaming Project Avarosa – a German team promoting equal opportunity for female and non-binary gamers. Johanna’s goal is to be among the best. But she does not want to stand out just because she is a woman. She wants to go head to head with the best players and come out on top.
The She’s Mercedes Initiative

Mercedes-Benz has been engaged in an intensive dialogue with women around the world through its international "She's Mercedes" initiative since 2015. The aim is to specifically address their individual mobility needs and offer them a special brand experience. In more than 70 countries, the platform follows the guiding principle of networking to facilitate an open and creative exchange relating to visionary future topics, courage and self-confidence. She’s Mercedes is also firmly established throughout the Mercedes-Benz Group in the form of targeted measures such as training courses and workshops in areas ranging from sales and communications through to after sales activities. More information on She’s Mercedes is available here.
Advancement of women at Mercedes-Benz

At Mercedes-Benz, the advancement of women begins with the young generation. The company participates in many job and career information days, for example, where girls and young women in particular gain insights into technical professions. The Genius educational initiative aims to inspire a passion for natural phenomena, technologies, mobility and digitalisation in female and male pupils alike. In this way, Mercedes-Benz gives girls the opportunity to discover their talents in the natural sciences, technology, mobility and digitalisation. Mercedes-Benz also offers a wide range of mentoring programmes for women in management and administration. In addition, international networks of and for women support the exchange of ideas and experiences.

The advancement of women is an area of action of the Diversity & Inclusion Management at Mercedes-Benz. The unit’s activities focus mainly on ensuring equal opportunity for all employees. Mercedes-Benz strives to attract the most highly qualified specialists and managers for the company, and to support their professional development – regardless of age, ethnic origin and nationality, gender and gender identity, physical and mental abilities, religion and world view, sexual orientation and social background.

George Russell

Today was a lot better than we expected, particularly after yesterday. We had a tough Friday; we expected to add a little bit of performance overnight, but we exceeded expectations. The changes we made we thought we might find a tenth, but we found close to five or six tenths, so we need to fully understand why that was. It’s positive news but after FP3, we just focused on maximising performance. The car is feeling nice to drive so we are in a much better starting place than we were with the W13. We can now focus on adding global performance rather than problem solving. Tomorrow, we are in a good place to fight for third. Qualifying three tenths behind Ferrari when they have probably been the fastest car on single lap pace is positive. Fernando is probably more of a dark horse than Ferrari.

Lewis Hamilton

I thought today may be worse than it ended up being. We did some great work overnight and the car felt much better in FP3. Overall, Qualifying was OK. I thought we might struggle to get into Q3 yesterday, but we didn’t. We were in a fight. We don’t know if we have the same race pace that we showed last year but I’m hoping we can be in the fight amongst the group behind Red Bull. It’s really all going to depend on what our long-run pace is like. I am genuinely happy for Aston Martin. It’s amazing to see their progress and the steps that they have taken. I am happy for Fernando as he’s been here way longer than me so it’s good to have him back in the mix! I’m sure we will have some good races.

Toto Wolff, Team Principal & CEO

The gap to the very front isn’t ridiculous considering we only ran one new soft tyre at the end of Q3. Nevertheless, it’s not where we want to be and not what we had aimed for over the winter. We know what the gap is and what we need to find, or more, to win. Neither driver had a clean lap in the final run. There was probably another tenth-and-a-half still in there but it likely wouldn’t have changed much. We maybe could have overtaken Alonso with both cars, but this is where we are. We are super critical of ourselves and what we need to achieve. There is no such thing as a sacred cow in our team, and we look at everything. The whole Team thinks like that, so we just need to get our heads together and work out the next steps from here. But first we race tomorrow – and we will be giving it everything we’ve got to move forward up the field.

Andrew Shovlin, Trackside Engineering Director

Clearly, we’re disappointed to be so far off pole, but we looked much further off yesterday. It’s encouraging that the car responded to the overnight changes, and we’ve managed to improve a few of the issues like the high-speed cornering. Through the morning session the car was behaving quite predictably given the hotter conditions. There was a bit of fine-tuning going into qualifying and early on, it looked like we were in a pretty good place. As the sessions went on the others seemed to be finding a bit more pace. We also only had one set of tyres for the final part of Qualifying so that added up to leaving us with a gap that’s bigger than we’d like but one that we’ll be working hard to close down. Our straight-line speed looks strong, and our degradation seems to be in a reasonable place; the Red Bulls are out of reach from what we have seen but it would be good if we can get into a race with the Ferrari and Aston Martins.

Toto Talks Bahrain

We didn't have the smoothest winter test in Bahrain. We had some reliability problems and struggled with the car set-up on day two. But the key objective was to learn about the car, and we did lots of learning. We made good progress on the final day, which gave us directions to work on in the short period between the test and this weekend's race.

It's always hard to have a clear picture of competitiveness at pre-season testing - and even more so with only three days of data available. Our expectations were that we would likely be playing catch-up to the front, based on how last year ended. That seems to be the case so far but we will only know for sure after this weekend. Nevertheless, we are confident we have got a car we can work with and are in a stronger position than 12 months ago. More importantly, we are relishing the challenge. This championship will be fought over 23 race weekends, and each one will give us an opportunity to improve.

The start of a new season is always exciting, whether you've been working in this sport for a few decades, years or weeks. So much hard work has gone into the W14 over the winter and the anticipation to be get racing has kept on building. We will be going flat out this weekend - and are determined to keep that going to the final lap in Abu Dhabi.

Fact File: Bahrain Grand Prix

    Located in the middle of the desert, on what was formerly a camel farm, the Bahrain International Circuit features 1,120 palm trees.
    Being situated in a desert, you may expect sand to be an issue. However, the surrounding desert is sprayed with a sticky adhesive substance to minimize the amount of sand blowing on to the track.
    From the first breaking of the ground to build the Bahrain International Circuit to completion took just 496 days.
    The length of the tyre barriers is 4100 metres and a total of 82,000 tyres are used to do this.
    The total run-off area is 140,000 sq. metres.
    The Bahrain International Circuit has five FIA certified track layouts.
    Focus for car set-up is on optimising low and medium-speed corner performance. Mechanical grip is crucial out of the slower corners, whilst the high-speed sections are easily taken flat-out.
    The track surface is made from a special aggregate that was shipped from a quarry in England. It is one of the roughest surfaces of the season.
    Owing to the abrasiveness of the track, which is one of the roughest of the season, tyre degradation tends to be amongst the highest seen at any race across the calendar.
    Paddock working hours have been reduced by one hour for 2023, with the third of three restricted periods (effective on Fridays) beginning earlier this year. There is therefore less time for operational personnel to work on the cars each weekend.
    One of the most challenging corners on the track is Turn 10. It's long, combined corner entry that tightens before dropping away at the apex. Drivers must apply the brakes whilst completing the wide corner arc of Turn 9; this causes the front-left tyre to go light and increases the risk of a lock-up.
    The 5.412 km layout comprises seven braking events, including one classified as 'heavy.'