In conjunction with the 2010 Canadian International AutoShow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo.
A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, which will move between selected, high traffic locations around the city, will also impart the message: “Fits into tight places”, and prompt onlookers to visit “thesmart.ca.”
Created by BBDO Toronto, the idea aims to demonstrate that just like your favourite pair of shoes, the smart fortwo can comfortably fit into any lifestyle.
The smart fortwo is the most fuel-efficient two-seater in Canada, and it boasts a spacious interior, a 5-star crash safety rating and great agility to dart through traffic while avoiding potholes and other urban hazards.
This unique and larger-than-life display playfully conveys that the intelligently designed smart fortwo is the ultimate tool to conquer the city.
