Mercedes launches trackside hospitality that will set a new standard in world sport
The Mercedes-AMG PETRONAS F1 Team will bring an innovative, and world-leading hospitality offering to Las Vegas. For November’s highly anticipated Grand Prix, Vegas Club will set the standard in premium trackside entertainment and reinvent corporate event hospitality through a location-based design, experience, and atmosphere.
Vegas Club will combine an unparalleled view of the thrilling on-track action, with immersive off-track experiences featuring live music, A-list DJ sets, and cabaret, along with fine gourmet cuisine and speciality cocktails. Set over three levels, the space will take the very essence of Sin City and distil it into every aspect of Vegas Club.
The ground floor will bring people together in an open layout fashioned on an old school speakeasy. An intimate and relaxed environment will greet guests on the second floor, with beautifully curated areas inviting guests to unwind. The third and top floor will provide direct views on to the track. This will be combined with unique entertainment, with guests experience the synergy of motorsport and leading Vegas shows. Other activities include a virtual garage experience powered by Snapdragon, immersing guests in the hustle and bustle of the pit lane, and an IWC watchmaker activation.
The introduction of Vegas Club comes after the successful launch of Miami Club, a similarly immersive experience held at the Miami Grand Prix in May. The concept will continue into 2024 with numerous races set to feature this engaging hospitality offering.
Victoria Johnson, Marketing Operations Director, said: “Innovation and excellence is at the core of everything we do here at the team. That is true both on-track and off-track. We have refined our hospitality offering and are now taking the next step. Our aim is to create a truly immersive experience for our guests. We will enable them to experience the world’s fastest sport in a way like never before. After two successful years in Miami, we are delighted to be bringing the concept to Las Vegas and at further races in 2024.”
