DTM conquers Asia and North America ? first-time live coverage in China and the USA
Wiesbaden ? This weekend, DTM is going to kick off its 2008 season at Hockenheim ? and the world is going to witness the race action live.
For the very first time, the most popular international touring car series will be covered live and at full length on four continents. The 2008 DTM season will be covered live in more than 50 countries, with the USA, Canada and China joining the live-coverage fraternity for the first time. This means that DTM is represented on every core market of the automotive industry, now.
In addition to the long-established DTM partners in South America, Middle East and Africa, stations on the Asian continent and North America are going to cover the battle between Audi and Mercedes-Benz without any time delay for the first time. At the same time, DTM?s popularity also keeps on increasing in Europe. This is demonstrated by the new live-coverage timeslots in Spain, Norway and Austria where ORF is going to cover DTM live. Consequently, the full DTM season is can be watched live in nearly every European country.
Even those motor-racing enthusiasts that miss a race, during the course of the season, won?t have to make do without DTM pictures. Extensive DTM highlight programmes will be broadcasted in about 50 countries all over the world: numerous European TV stations as well as stations from Peru to Japan in Middle East and from Australia to Northern Africa will broadcast the DTM highlights.
And while the crowds on site still let the race day end, the latest DTM news already are on their way around the world. Right after the race, the most important pictures of the DTM weekend are made available to the major TV agencies, such as Reuters, EBU and sntv. So, the crucial moments of the race, results and interviews will be at the disposal of every important news room ? just two hours after the race and free of charge.
In 2008, DTM already achieved an international TV presence of more than 2,500 hours but all the signs are that this figure will once again be exceeded, in the new season.
In Germany, ARD will cover DTM live: the qualifying sessions on Saturday from 13:30hrs CEST (12:30hrs BST) and the races on Sunday from 13:45hrs CEST.
