Flat out into the new season
Deutsche Post to become DTM Series Partner
Bonn - Deutsche Post is new series partner of DTM. Today in Bonn, J?rgen Gerdes, company Board Member LETTER and PARCEL Germany and Hans Werner Aufrecht, Chairman of DTM rights holder and promoter ITR e.V., signed the contract for the two-year partnership. Furthermore, DHL is going to support the touring car races in the future as official logistics partner.
?As the world?s most popular touring car series, DTM stands for speed, dynamic and team spirit, thus representing the optimum partner, for us,? said J?rgen Gerdes, company Board Member LETTER and PARCEL Germany, to explain the new motor-racing involvement of ?Deutsche Post?. ?DTM offers its sponsors splendid appearance opportunities. With this cooperation with Germany?s racing series No 1 we underline our reputation of being the post for Germany ? and get through to a broad public.? The TV live coverage of last year?s races alone amounted to a total coverage time of 586 hours. Worldwide, DTM was covered for 2,862 hours. While more than 800,000 spectators witnessed the races on site.
The sponsoring package of the Bonn based company comprises perimeter advertising and equipping the grid girls as well as promotion activities supposed to address the consumer during the race weekends. At the same time, Deutsche Post will also use its presence in the exclusive DTM environment as business platform. The goal: to extend and intensify important business contacts. Its lounge in the paddock also will be at the disposal of third parties as platform for talks and discussions.
?With Deutsche Post and DHL, we have obtained two partners reflecting exactly those values that also are of major importance for us,? ITR Chairman Werner Aufrecht beamed during the signing of the contract. ?Just as it is the case in DTM, speed and precision also represent key factors for the success of Deutsche Post. In addition, DHL will be a reliable partner when it comes to supporting the complex logistic demands of DTM.? DHL, the express brand of Deutsche Post, has already been Formula 1?s global logistics partner since 2001.
