30th May, 2012
DTM innovative: official programme for iPad and Android tablets
DTM
In 2012, the year of its major shake-up, DTM also sets new standards when it comes to the electronic-media coverage: with immediate effect, the DTM Event Guide - the official programme of the most popular international touring-car series - also is available as digital version for the Apple iPad and Android tablets.
This means that DTM is one of the first race series worldwide to respond to the increasing interest in using tablet computers by offering the motor-racing enthusiasts the chance of accessing information via this state-of-the-art channel. A service that is particularly attractive for those who can’t make the trip to the respective race venue. The electronic version of the programme classic that is sold for €4 on site features exactly the same content as the print version: time schedules and site plans, driver and team data, entry lists and exclusive features on the race weekend and the DTM partner series. The content is completed by extensive information on the TV coverage as well as the playful features typical for tablet computers. All this turns the DTM Event Guide into the ideal companion for both a DTM weekend at home on your sofa and the DTM enthusiast on site. The image quality is adapted to the high-resolution iPad 3.
The digital DTM Event Guide is published red-hot on the occasion of all the DTM events apart from the ones held at Brands Hatch and Valencia.
The release dates at a glance:
27th April, 2012 - DTM Hockenheim
04th May, 2012 - DTM Lausitzring
01st June, 2012 - DTM Spielberg
29th June, 2012 - DTM Norisring
14th July, 2012 - DTM Munich
17th August, 2012 - DTM Nürburgring
24th August, 2012 - DTM Zandvoort
14th September, 2012 - DTM Oschersleben
19th October, 2012 - DTM season finale, Hockenheim
The first three issues (DTM Hockenheim, DTM Lausitzring, DTM Spielberg) are made available as free trial offer. From the Norisring round, the DTM Event Guide is available at the iTunes App Store (Apple iOS) and Google Play (Android) as in-App purchase for €1.59.
The DTM Event Guide for iPad and Android tablets completes the comprehensive DTM coverage for the fans, comprising the qualifying and race live coverage by DTM’s German TV partner ARD on every race weekend, the official website
www.dtm.com that features a new layout since 2012 and keeps on offering the free live timing - and the popular fan newsletter that regularly provides the DTM enthusiasts with the latest information on their favourite race series.
