On 12th December, shortly after the last race of the 2015 Formula 1 season, Mercedes-Benz will be staging its traditional end of season Stars & Cars show, this time at the Mercedes-Benz Arena in Stuttgart. The brand with the three-pointed star is celebrating yet another successful year together with fans and a star-studded list of guests. For the first time in the history of the event, it will take place in a football stadium.
The Silver Arrows Formula 1 works team will be celebrating its achievement of winning the Constructors’ World Championship in the premier class of motor racing for the second time in a row. Joining the two MERCEDES AMG PETRONAS Formula 1 drivers Lewis Hamilton and Nico Rosberg will be all eight Mercedes-AMG DTM drivers and Mercedes-Benz Head of Motorsport Toto Wolff.
“I am always impressed by enthusiasm of all the fans, family members and Mercedes-Benz colleagues for racing and especially for our brand,” says Dr Jens Thiemer, Head of Marketing Mercedes-Benz Cars. “This year too, we intend to make this experience possible for the maximum number of people. So it’s all the more satisfying to be staging the event in an entirely new and even more exciting format this year, which includes authentic racing action. For the first time, Stars & Cars will take place as a motorsport spectacular in the heart of Stuttgart, namely the Mercedes-Benz Arena. The stadium setup allows spectators in their tens of thousands a great view of the beautifully designed racetrack from every grandstand and to sense the pure adrenaline rush out there.”
